Apollo: god of archery, music and dance, truth and prophecy, healing and diseases, the Sun and light, poetry… Guides the branding for this Marketing and design agency located in Mexico City.

The icon represents the Sun and light, while also resembling an eye, hinting at the god’s prophetic abilities and regard as an oracular deity of the Delphic Oracle.

Refined, aesthetic-oriented, delicate, and yet strong, leading and enlightening are the qualities that needed to be portrayed in Apolo Studio’s brand redesign.